Just like starting over
Mountain Living owner Vereuck reinvents “bath & kitchen” business
If you’re looking for Elegant Bath & Kitchen, you can stop. There’s no such thing in Mammoth anymore. However, if you’re looking for all the same great design and bath, kitchen and home space accoutrements and accessories, then you’ll be pleased to know that owner Dawn Vereuck has transformed that old business into the new and improved Mountain Living.
Complete with a new space in the Plaza complex on Old Mammoth Road, Vereuck said that when her lease came up for renewal at her old location earlier this year, she decided it was time for a change. “New space, new lease … new lease on life,” she quipped.
So Vereuck reinvented her business, which had its grand opening on July 3. Starting over gave her a chance to put more focus on the design component of Mountain Living. The new space, she added, is also more open and industrial. “After 10 years in the old space, I didn’t realize how dark it was.”
The move around the corner has given way to more lighting, more showroom space and more wall displays. “There’s actually less square footage, but for what I need, it’s a much better use of space.”
The name change was part of the plan. “It wasn’t an afterthought. ‘Elegant’ in these times isn’t a good choice of word. But with Mountain Living, there’s no stigma. We can be all things to all people. Living can be decor, kitchen, flooring, lighting.”
Not everything changed with the new concept. Vereuck is proud to point out what she’s retained her full-service, one-stop approach and quality product lines.
“We work with a lot of great local contractors, we do remodels, basically we’re trying to be as much of a one-stop experience for the clients. They can interface with us and we can help keep things simpler and more straightforward.”
She also emphasized Mountain Living’s access to the latest in sustainable materials and green product lines. “Every manufacturer these days has certifications for water or power or design or whatever that they want to push,” she said. “It’s not hard to find them, you just have to do some homework to find the best ones.”
Price drives a lot of purchase decisions, including aesthetics. “If you have to change a toilet or a faucet, for example, a lot of it is what it looks like. I encourage customers to spend a couple of extra bucks on the more efficient models, because you’ll recoup it down the line, and you’re saving water, which is important.”
Bottom line, Mountain Living can provide as much sustainability as people want or can afford.
