Enter Alterra
KSL-Aspen announced its new name: Alterra Mountain Company
On Thursday, January 11, Mammoth Resorts’ parent company, which had previously called itself the joint venture of affiliates KSL Capital Partners and Henry Crown and Company, announced its new name: Alterra Mountain Company. Affiliates of KSL Capital Partners (owners of Squaw Valley Alpine Meadows), and Henry Crown and Company (owners of Aspen Skiing Company) purchased Intrawest, Mammoth Resorts, and Utah’s Deer Valley Resort in 2017. KSL-Aspen’s acquisition of Intrawest and Mammoth Resorts was finalized on July 31, 2017.
Kristin Rust, Director of Public Relations for Alterra, confirmed that “for the 2017-2018 winter season, Alterra Mountain Company employees have lift ticket privileges at our sister mountain resorts.”
When asked if a new season’s pass will be made available with access to all 12 of Alterra Mountain Company’s ski destinations for the rest of this season, or for the 2018-2019 season, Rust said that “details will be available later this spring.”
Alterra Mountain Company is headquartered in Denver, Colorado, and is comprised of Mammoth and June Mountains, Big Bear, Snow Summit, Squaw Valley Alpine Meadows, Steamboat and Winter Park in Colorado, Stratton Mountain in Vermont, Snowshoe in West Virginia, Mont Tremblant in Quebec, Blue Mountain in Ontario, and Deer Valley. Alterra Mountain Company also owns CMH Heli-Skiing & Summer Adventures in British Columbia.
Rust said that locals can expect things to remain largely the same with regard to marketing, logos, and the character of their home resorts.
“We want Mammoth Mountain to stay Mammoth Mountain. There is a reason why it has a devoted following, and we want to keep it that way,” Rust said.
When asked if Alterra intends to go public, Rust said nothing has been determined at this time.
Mark Brownlie, President and Chief Operating Officer of Mammoth Resorts, said of the new name, “I love it!”
