Mammoth: no small adventure

As many of you know, Mammoth’s current marketing campaign features the slogan “No Small Adventure.” The campaign includes lush photographs of different scenes and activities, and also features chalk drawings of various mythic creatures. Which is fine and perfectly serviceable, but really, we think the campaign should ditch the drawings of the mythical to give us what we really want: bears. That’s why we thought this photo taken by Mammoth’s Wildlife Specialist Steve Searles depicts a perfect blend of marketing and reality. No Small Adventure, indeed.