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Das Auto visits Mammoth

  • by Lara Kirkner
  • in Arts and Life · News
  • — 21 Jul, 2010

Volkswagen was in town on Wednesday shooting photos for a new ad campaign for the 2011 Touareg. Already available in Europe, the vehicle should be available in the U.S. in the fall.

The production company for the shoot was Section 9 with producer Gavin Harrison, the photographer was Markus Wendler (flown in from Germany), and the advertising agency was Deutsch Inc. LA. The shoot took place in front of Tallus on Meridian Boulevard where the crew polished the car until it gleamed and set the back drop up to look like a snow-covered landscape.

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— Lara Kirkner

Lara Kirkner is the editor of The Sheet.

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